At the beginning of 2022, we made a decision to create The Kind Human Fund - a commitment to donate 1% of all mini mioche sales to organizations and initiatives that support children and help them to thrive, with a focus on mental and physical well-being. 

When it comes to our children's mental health, the stats on bullying are pretty scary. In Canada, 1 in 3 adolescent students have reported being bullied and almost half of Canadian parents have reported having a child that is the victim of bullying.

Some people may think that bullying is just part of growing up - a right of passage and a way for young people to learn to stick up for themselves or develop a 'thick skin'. But bullying can have long-term physical and psychological consequences, some of which include:

- Withdrawal from family and school activities, wanting to be left alone
- Shyness
- Stomachaches
- Headaches
- Panic Attacks
- Not being able to sleep
- Sleeping too much
- Being exhausted
- Nightmares

Studies have found bullying occurs once every 7 minutes on the playground and once every 25 minutes in the classroom (with no exact statistics as to the frequency bullying occurs online). 

In the majority of cases, bullying stops within 10 seconds when peers intervene, or do not support the bullying behaviour.

On February 23rd, Pink Shirt Day and Anti-Bullying Day in Canada, we wear pink to remind ourselves and our little ones that we can always choose kindness.

Pink Shirt Day started in 2007, after two Canadian grade 12 students, David Shepherd and Travis Price, witnessed a Grade 9 student being bullied for wearing a pink shirt on his first day of school.

To show their support for their fellow student, and to take a stand against bullying, the students decided to go out, buy pink shirts, and hand them out to boys at their school to wear. By the end of that week, this small act of kindness resulted in almost every student wearing pink shirts in solidarity.  

Since then, the movement has gone worldwide, with countries across the globe participating and organizing anti-bullying fundraisers of their own.

Our KHC blush tees are back and better than ever - sized for both women & kids, these tees don’t just look good, they do good too.

For every pink shirt purchased, we will donate $5 from our Kind Human Fund to support the Peer-to-Peer Community at Kids Help Phone, a virtual space for young people to share their personal experiences, offer inspiration and ask questions to connect, comfort and cheer each other on.

Kids Help Phone is Canada's only 24/7 e-mental health service offering free, confidential support to young people in English and French. As the country’s virtual care expert, they give millions of youth a space to talk through phone, text and self-directed supports. Their professional counsellors and trained, volunteer crisis responders are always there for youth from coast to coast to coast. Young people can contact Kids Help Phone for support with any issue on their mind, big or small, at

For more information, visit the Kids Help Phone website.

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Kind to people + kind to the planet.

ethical. sustainable. resellable.

just the best kids clothes on the planet

Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.