Our story

Welcome to mini mioche, where we do things a little differently…

mini mioche was founded in 2008 by Alyssa Kerbel after the birth of her daughter. At that time, Alyssa found it very difficult to find great, simple ethically-made basics especially in neutral colours. Drawing upon her decade long experience in the fashion industry, she set about creating her own collection of infant and kids' fashion basics.

Since that time the company has grown to include two brick & mortar stores located in downtown Toronto and an online shop offering the best premium organic fashion basics and a curated selection of footwear, gear, toys and books for infants and kids.

Our company mission is simple

To offer the best locally and ethically-made, premium organic fashion basics for babies and kids.

To create comfortable clothing that kids want to wear, that parents feel good about buying, and that stands the test of time.

To offer the best edited selection of footwear, gear, toys and books for kids and parents.

To support and promote other local Canadian kids' brands and designers.

To offer an exceptional customer service experience.

Canadian-made from start to finish

From the beginning, mini mioche has done things differently than most apparel companies. Every piece of mini mioche clothing is made ethically from start to finish in Canada. All of our fabrics are knit exclusively for us from premium GOTS certified organic cotton yarn. The fabrics are then dyed locally and safely using low-impact, non-toxic, re-usable dyes.

We actually know the people who make our clothing. We visit our local factories regularly and we know that they are paid a fair wage and are treated well.

A better planet for our little ones

All mini mioche marketing items from hangtags to postcards are made of recycled material and unlike most apparel companies, we don’t ship anything in unnecessary plastic. Our goal is to leave the planet a little better for our children than when they arrived on it and we believe that every little bit helps.

Ways we give back

We see the value in partnering with like-minded organizations to bring about great things. Shine The Light On, TEAM Dog Rescue and The UN Refugee Agency Canada are just a few of the companies and organizations we’ve partnered with to offer unique products, while giving back to important social causes. We also offer an in-store donation program where you can bring in your gently used children’s items and receive 10% off your in-store purchase that day. All items are donated to The Teresa Group, a Canadian non-profit specifically serving children and families affected by HIV/AIDS.