from the founder
I started mini mioche as a side hustle over a decade ago because I wanted to create what I couldn’t find for my newborn daughter at the time: soft, comfy, timeless basics in simple styles and gender-neutral colours.
From the outset, I made the decision that if I was going to do this, I would try to do it in a way that aligned with my own personal values. That meant making everything in a transparent and ethical way and with as little impact to the environment as possible.
Fast forward 14 years and it feels like a lot has changed and yet not much has changed. The company and community have grown a lot and I am grateful every day for the incredible support we’ve had. True to the original vision, we still make the same super soft, gender-neutral, timeless basics locally, ethically and sustainably and in fact, 8 of the 9 styles we initially launched a decade ago are still part of our collection and are amongst our top 20 best sellers.
As my own children are growing up, I’ve found myself thinking a great deal about what matters most to me both as an entrepreneur and as a parent. For me, what matters most as a parent is my kids’ well-being and their future. As an entrepreneur, it’s that I’m building a company with integrity and that I’m having a positive impact - on both people and the planet.
We have always run every aspect of mini mioche in a very mindful way and I am so proud of what we’ve created and how we’ve done it. I also recognize that every decision we collectively make today has an impact on the planet our next generation will inherit.
Together with my team, we’re on a mission to create a better future for our kids one elevated basic at a time. I am grateful to be on this journey, to have the opportunity to continually learn and grow and to have so many supportive people on the ride with me.
Founder + President