let's celebrate kindness.


The third Wednesday in November is KIND WEDNESDAY.

Haven’t heard of it before? That’s ok – we just made it up, because we truly believe that what the world needs more of right now is KINDNESS.

When you do something kind for another person, it makes you both feel good and when we feel good, we attract more good things. Kindness is contagious.

KIND WEDNESDAY is all about doing good and feeling good, and here’s how we’re making that happen.

We’ve partnered with our friends from My Kindness Calendar to create KIND BINGO, a free interactive game that encourages everyone in the family to do small acts of kindness for others.

Complete the full card and share it on Instagram with the hashtag #kindbingo. For every card completed and shared, we will donate $1 to the mini mioche KIND HUMAN FUND. Additionally, we will donate $1 for each online order received from November 20th to December 31st, 2019.

At the start of the new year, we’ll ask our community to nominate and vote for their favourite non-profit organization and we will donate the KIND HUMAN FUND to the organization that receives the most votes.

Let’s focus on kindness over consumption, on giving rather than taking, on doing good and feeling good. Happy Kind Wednesday.

#kindwednesday #kindbingo