Kind Human Fund

On a mission to spread kindness

From the very beginning, we’ve believed in using our company as a force for good. We also believe that children are our most valuable resource and its best hope for the future and we want to do our part to help protect, nurture and support that resource with the help of our amazing partners and community.

 To ensure that giving back is always a part of the mm DNA, we’ve created The Kind Human Fund – an ongoing commitment to donate 1% of all mini mioche sales to organizations and initiatives that support children and help them thrive, with a focus on mental and physical well-being.

 It’s a promise from us that the better we do as a company, the more good we’ll aim to do in the world.

Learn more about our recent initiatives

Learn more about our recent initiatives
Giving back has always been a part of our
company's DNA.

Blue Friday – November 2022

We participated in Blue Friday, an initiative pioneered by a group of small businesses to promote sustainability, as an alternative to Black Friday. 20% of proceeds from the day’s sales were donated to Blue Friday in support of ocean conservation projects.

Holiday Helpers – November 2022

After the closure of our Queen West Showroom, we donated all of the remaining inventory (900 units) from our last chance sale to Holiday Helpers Canada.

Prematurity Awareness Month – November 2022

In support of Prematurity Awareness Month, we donated 80 units of preemie clothing and accessories to SickKids Hospital.

The National Day for Truth and Reconciliation – September 2022

In honour of The National Day for Truth and Reconciliation, we donated $2,000 to Finding Our Power Together.

Family Pride – June 2022

In celebration of Pride, we donated 1% of all sales for the entire month of June to The 519, a City of Toronto agency committed to the health, happiness and full participation of 2SLGBTQ+ communities.

mm x Big Brothers Big Sisters of Canada – June 2022

In June, we launched our Made in the North tees for dad and mini in support of Big Brothers Big Sisters of Canada. A portion of proceeds from the sale of these tees will support mentoring as an intervention to ignite the potential of children and youth in Canada.

KHC x Project Halo for SickKids – April 2022

In April, due to overwhelming demand, we restocked our Kind Human Club Collection for the whole family, including two new styles. To date, we've donated $26K to SickKids Hospital in support of Project Halo.

Mother’s Day – April 2022

In celebration of all mothers, we launched our Kind People tees for mama and mini. To date we've donated over $1,000 to support UNICEF's work with children and families in Ukraine.

KHC for Kids Help Phone – February 2022

In support of Pink Shirt Day and bullying prevention, we created the Kind Human Club “mama & mini” blush tees, with a portion of proceeds from every tee purchased supporting the Peer-to-Peer Community at Kids Help Phone.

Other organizations we're partnered with and supported:

Thank you for helping us make a positive difference for others.

Nominate an organization

We’re always on the lookout for deserving organizations who are doing meaningful work in the community to support children and help them thrive. You can nominate a non-profit that you’d like us to consider supporting by filling out the form below.

Thanks for your submission! 

We’ll be sure to get in touch should your organization be selected for a future collaboration. 

- Team mm 

Thanks for your submission! 

We’ll be sure to get in touch should your organization be selected for a future collaboration. 

- Team mm