On a mission to spread kindness

From the very beginning, we’ve believed in using our company as a force for good. We also believe that children are our most valuable resource and its best hope for the future and we want to do our part to help protect, nurture and support that resource with the help of our amazing partners and community.

 To ensure that giving back is always a part of the mm DNA, we’ve created The Kind Human Fund – an ongoing commitment to donate 1% of all mini mioche sales to organizations and initiatives that support children and help them thrive, with a focus on mental and physical well-being.

 It’s a promise from us that the better we do as a company, the more good we’ll aim to do in the world.

Learn more about our recent initiatives

Learn more about our recent initiatives
Giving back has always been a part of our
company's DNA.

Blue Friday – November 2021

We participated in Blue Friday, an initiative pioneered by a group of small businesses to promote sustainability, as an alternative to Black Friday. 20% of proceeds from the day’s sales were donated to the Surfrider Foundation in support of ocean conservation initiatives (over $13,000).

KHC for Kids Help Phone – February 2022

In support of Pink Shirt Day and bullying prevention, we created the Kind Human Club “mama & mini” blush tees, with a portion of proceeds from every tee purchased supporting the Peer-to-Peer Community at Kids Help Phone.

KHC x Project Halo for SickKids – November 2021

We launched the Kind Human Club Collection for the whole family in support of Project Halo for SickKids, raising more than $18K by the end of 2021.  

mm x Migiizi – September 2021

In honour of The National Day for Truth & Reconciliation, we collaborated with Indigenous Artist, Migiizi (Nyle Johnston) on a graphic tee with 100% of proceeds going to Finding Our Power Together.

Family Pride – June 2021

We launched our Family Pride Collection in support and celebration of the LGBTQ2S community with a portion of sales going to The519.

mm x Olivia Herrick Design – May 2021

In celebration of all mothers, we created a mama + mini tee in collaboration with artist and illustrator Olivia Herrick with a portion of sales donated to the Good to Be Good Foundation in support of their Women’s Empowerment Program.

International Women’s Day – March 2021

In celebration of International Women’s Day, we donated 10% of all sales on March 8th to the Good to Be Good Foundation.

Sock Donation Program – February 2021

Donated 750 pairs of our organic cotton children’s socks to the Good to Be Good Foundation to be distributed to women’s shelters across the GTA.

Other organizations we're partnered with and supported:

Thank you for helping us make a positive difference for others.

Nominate an organization

We’re always on the lookout for deserving organizations who are doing meaningful work in the community to support children and help them thrive. You can nominate a non-profit that you’d like us to consider supporting by filling out the form below.