Creating a better future for our kids, one great basic at a time.

A better product

Super soft, simple basics,
that make kids look and feel amazing.

A better investment

Timeless, quality, gender-neutral
styles that can be worn longer and passed along from child to child.

A better future

Made ethically, locally
and sustainably – kind to people
and kind to the planet.

When it comes to how we do things, we believe it’s not just one thing – every little thing counts and it all adds up to significant positive impact.

Premium Organic Fabrics

Our fabrics are knit locally and ethically in Toronto, exclusively for mini mioche, using GOTS organic cotton.

Low Impact Dye Process

Our fabrics are all dyed locally and sustainably in Toronto using non-toxic, low impact dyes from natural sources.

Ethical + Transparent Manufacturing

Our clothing is made from start-to-finish in Toronto at factories we visit regularly, by people we know are paid a fair living wage.

No Plastic Packaging

Unlike most apparel companies, we do not receive or ship any of our products in plastic bags.

Eco-Conscious Marketing + Shipping Materials

Everything from our hangtags to our postcards, shopping bags and mailers are made with recycled matter and can also be recycled.

Kind Human Fund

Elevated, Quality Basics

Our goal has always been to create simple, soft, elevated, timeless basics - clothing that makes kids look and feel good. We offer over 30 gender neutral styles year-round, that are made for real kid life.

Planet Positive Partnerships

We’re not perfect - but what we are is mindful, aware, and always striving to be better.

Please email us at - we always appreciate feedback.