Our story

Welcome to mini mioche, where we do things a little differently…

mini mioche was founded in 2008 by Alyssa Kerbel after the birth of her daughter. At that time, Alyssa found it very difficult to find great, simple ethically-made basics especially in neutral colours. Drawing upon her decade long experience in the fashion industry, she set about creating her own collection of infant and kids' fashion basics.

Since that time the company has grown to include two brick & mortar stores located in downtown Toronto and an online shop offering the best premium organic fashion basics and a curated selection of footwear, gear, toys and books for infants and kids.

Our company mission is simple

To offer the best locally-made, premium organic fashion basics for babies and kids.

To create comfortable clothing that kids want to wear, that parents feel good about buying, and that stands the test of time.

To offer the best edited selection of footwear, gear, toys and books for kids and parents.

To support and promote other local Canadian kids' brands and their business owners.

To offer the best customer service.

Canadian-made from start to finish

From the beginning, mini mioche has done things differently than most apparel companies. Every piece of mini mioche clothing is made from start to finish in Canada. All of our fabrics are knit from premium GOTS certified organic cotton yarn to our specification in Toronto and are made exclusively for us. The fabrics are then dyed locally using low-impact, non-toxic, re-usable dyes.

We actually know the people who make our clothing. We visit our factories regularly and we know that they are paid a fair wage and are treated well.

A better planet for our little ones

All mini mioche marketing items from hangtags to postcards are printed on recycled material and unlike most apparel companies, we don’t ship anything in unnecessary plastic. Our goal is to leave the planet a little better for our children than when they arrived on it and we believe that every little bit helps.