The best basics that look + feel great.

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simple, soft,
comfy basics
organic +
sustainable fabrics
low-impact,
non-toxic dyes
locally +
ethically made

The mm way

Our mission is to make the best basics both ethically and sustainably. Simple, timeless, high quality essentials made with
the softest organic cotton. Knit, dyed, cut and sewn from start-to-finish in Canada – it’s clothing that not only looks great, it feels great.

Kind to people + kind to the planet.

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Em + West

Easy, elevated, everyday essentials for women. Made in Toronto with super soft organic cotton
and low-impact, non-toxic dyes.

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The Perfect Gift

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Give them the gift of soft, sustainable style straight to their inbox or delivered to their front door.

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Kind Human Club

Kind to self. Kind to others. Kind to the planet.

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What Our Community Has To Say

  • WOW!!
    What's not to love about those clothes!? They are so soft, the fit is perfect, the colours are amazing, they are organic and locally made from A to Z ... They are literally the best clothing my children own and I am so very proud to continue buying as my kids grow. Thank you.
    - Alex
  • LOVE MINI MIOCHE 👍
    Cozy, warm and comfortable...great quality. My granddaughter has been the recipient of many mini mioche outfits. They wash and wear so well (and she looks adorable in them).
    - Nadia
  • MY FAVOURITE SHOP!
    I absolutely love MM for my baby! Each piece is cozy, comfy, and washes so well! I also buy all of my baby gifts here - thank you for making such a wonderful, ethical, and long lasting product!
    - Claire
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