The softest, the snuggest, the coziest, the coolest.
We're on a mission to create the best kids clothes on the planet, driven by three fundamental impact-driving principles. Interested in carrying mini mioche in your retail shop? Please complete your application below.
(At this time we are exclusively approving new accounts in the USA and Canada with physical retail presence.)
how it's made matters.
We are committed to building a purposeful operating infrastructure that minimizes net new, long-term waste, avoids overproduction, and creates no human harm.
how it gets to you matters.
We create our long-lasting, hand-me-down-able garments with a planet-first promise. From the carbon offset shipping to the carbon neutralizing of the full operations to our climate positive ambition, we're all in.
carbon offset shipments
climate neutral certification
our climate positive ambition
where it goes next matters.
We make garments that can biodegrade or be recycled, and provide a platform for you to resell your outgrowns while they're still usable - reducing carbon impact again by up to 82%.
recycling at end-of-life
tonnes of CO₂ down, tonnes to go
We intend to tread lightly on this planet we call home. We are proud, active members of 1% for the Planet and are partnering with Climate Neutral to measure, offset, and reduce our carbon emissions at our home base in Toronto, Canada, and throughout our business operations on an annual basis. We will be completely Carbon Neutral Certified no later than November 7, 2023.
Climate Neutral Certification is the global standard for companies achieving net zero carbon emissions, and we’re proud to join this family of leaders focused on doing the work needed to preserve our kids' future.
just the best kids clothes on the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.