Our vision is to be a game-changing force for good,
empowering families to create a better future for all kids.

As proud, active members of 1% for the Planet, we commit a minimum of 1% of our sales to leaving this place better than we found it. Here are a few of the companies we're working with to measure, record, offset, and neutralize our impact to create a better future for all of our littles.

running tide.

Running Tide moves carbon from the fast to the slow carbon cycle to restore ocean health.


Remora captures CO₂ from semi-truck tailpipes as they drive, with the CO₂ destined for long-term storage.


Heirloom's direct air capture technology enhances the carbon mineralization process, speeding up the rate at which naturally occurring minerals capture CO₂ rather than using energy-intensive fans to draw air in.

tread lightly, little ones.

tonnes of CO₂ down, tonnes to go

We intend to tread lightly on this planet we call home. We are proud, active members of 1% for the Planet and are partnering with Climate Neutral to measure, offset, and reduce our carbon emissions at our home base in Toronto, Canada, and throughout our business operations on an annual basis. We will be completely Carbon Neutral Certified no later than November 7, 2023.

Climate Neutral Certification is the global standard for companies achieving net zero carbon emissions, and we’re proud to join this family of leaders focused on doing the work needed to preserve our kids' future.

sustainable 🍃 ethical 🤝 no 💩

✨ just the best kids clothes for the planet.

Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.

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