Creating a better future for our kids, 
one great basic at a time.

A better product

Super soft, simple basics,
that make kids look and feel amazing.

A better investment

Timeless, quality, gender-neutral
styles that can be worn longer and passed along from child to child.

A better future

Made ethically, locally
and sustainably – kind to people
and kind to the planet

When it comes to how we do things, we believe it’s not just one thing – every little thing counts and it all adds up to significant positive impact.

ORGANIC + SUSTAINABLE FABRICS

Our fabrics are knit locally in Toronto using premium GOTS organic cotton and bamboo. Our cotton is grown in India and Korea from non-genetically modified plants, and without the use of synthetic agricultural chemicals such as fertilizers or pesticides.

ORGANIC + SUSTAINABLE FABRICS
low-impact dyes

Our fabrics are all dyed ethically and locally in Toronto using non-toxic, low impact dyes from natural sources.

low-impact dyes
ethical manufacturing processes

Our clothing is all made 20 minutes from our downtown Toronto headquarters by people we know are paid a fair living wage.  We visit our factories regularly and consider them a direct extension of our own team.

ethical manufacturing processes
no plastic packaging

Unlike most apparel companies, we do not receive or ship any of our product in plastic or polybags.

no plastic packaging
RECYCLED MARKETING MATERIALS

Everything from our hangtags to our postcards to our shopping bags are made with recycled matter and can also be recycled.  We only create purposeful marketing materials that add to our brand experience.

RECYCLED MARKETING MATERIALS
ONGOING GIVE-BACK PROGRAM

We believe in leveraging our brand and community as a force for positive change.  Through purposeful partnerships and collaborations, we have been able to support numerous organizations who are doing amazing work such as The Trevor Project, LGBT YouthLine, The Teresa Group, The New Moms Project, and Baby2Baby to name a few.

ONGOING GIVE-BACK PROGRAM
CHARITABLE UPCYCLE PROGRAM

We run a year-round donation and upcycle program in all of our stores. Bring in your gently used kids clothing and footwear and we’ll donate it on your behalf. And as a thanks, you’ll receive a discount on your in-store purchase that day.

CHARITABLE UPCYCLE PROGRAM
elevated, quality basics

Our goal has always been to create simple, soft, easy elevated, timeless basics – things we would wear just in mini form.  We offer over 30 gender neutral styles year-round, that are made for everyday wear + play.

elevated, quality basics

We’re not perfect - but what we are is mindful, aware, and always striving to be better.

Have an idea as to how we could do better?

Please email us at info@minimioche.com - we always appreciate feedback.