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Our vision is to be a game-changing force for good,
empowering families to create a better future for all kids.

So we're on a mission to create the best kids clothes for the planet, driven by three fundamental impact-driving principles.

🧵 How it's made matters.
🚛 How it gets to you matters.
🔄 Where it goes next matters.

🧵how it's made matters.

We are committed to building a purposeful operating infrastructure that minimizes net new, long-term waste, avoids overproduction, and creates no human harm.

🍃 sustainable manufacturing

We focus our manufacturing around materials that either biodegrade over time, are made from recycled or upcycled materials, and/or can be recycled into new products. We exclusively produce our garments and accessories with non-toxic, low impact AZO-free dyes that come from natural sources.

GOTS certified organic cotton

The Global Organic Textile Standard (GOTS) certifies cotton fibres that meet rigorous standards. These fibres are certified as being grown without harmful toxins to maintain soil health and biologically diverse agriculture. We transform this super-textile into our organic cotton jerseys, rib, slub, piqué, french terry, and fleece.

Shipping, packaging, and marketing

The materials used in our packaging and distribution systems are recycled, compostable and/or recyclable.

The fashion industry produces and throws away half a billion polybags every single year - we do not use them at all, contributing 0% to this massive problem (we'd encourage you to demand the same of other brands).

ethical labour

We work exclusively with factories that treat their employees with dignity and pays a legal, ethical wage. Our team regularly visits every factory we work with, and we ensure all certifications are in place to ensure employee well being, health, and safety. We will never be in a position of causing harm to any person through the design, production, or distribution of our product.

Our ethical labour standards require all of our supply chain partners to commit to the following:

  • No child or forced labour
  • Appropriate working hours
  • Paid annual leave
  • Maternity leave
  • The right to collectively bargain
  • The elimination of discrimination

Our brand does not employ unpaid interns, as we do not believe any labour should be done at no charge in a for-profit business.

purposeful production

We use our inventory planning as a source of sustainability, carefully managing what we make to avoid production without purpose. Limited edition drops of our seasonal styles and colours ensure we don't overproduce.

well-made to last.

View all
Plush Skinny Sweats - Sweatpants - Heather Grey - 6-12 months - mini mioche
pants + bottoms
Dreamy Slouchy Beanie - Hats - Navy Stripe - 0-12 - mini mioche
tees + tops
Dreamy Sleeper Romper - Pajamas - Natural Stripe - 0-3 months - mini mioche
sleepers + jammies

🚛 how it gets to you matters.

We create our long-lasting, hand-me-down-able garments with a planet-first promise. All shipments are carbon offset and our local manufacturing ensures minimal impact compared to brands that produce overseas - we're all in.

carbon offset shipments

Every ecommerce delivery has a carbon footprint. That's why we support cutting-edge companies that remove carbon from the air. Through various partnerships, we have removed tonnes of carbon from the atmosphere and provide carbon-neutral shipping for all of our orders.

local manufacturing

Producing in Canada is more complicated, slower, and more expensive than producing overseas. We should know. We've been doing it since 2008. Why? Because the environmental impact of producing on the other side of the world and shipping constant deliveries here to North America is seriously damaging to the planet.

delivered with zero impact

View all
Plush Biker Romper - Rompers - Sky - 0-3 months - mini mioche
rompers + one-pieces
Cloud skater dress - Dresses - Thyme - 1-2 years - mini mioche
dresses
Mod Hoodie - Hoodie - Blossom - 1/2 years - mini mioche
hoodies + layers

🔄 where it goes next matters.

We make garments that can biodegrade or be recycled, and provide a platform for you to resell your outgrowns while they're still usable - reducing carbon impact again by up to 82%.

reshop preloveds

Did you know our garments have an average life span of eight years? Because our long-lasting garments are designed to be handed down from child to child, we encourage you to sell and shop our garments preloved in your local marketplace communities and parenting groups.

Buying and using preloved apparel reduces the item's carbon impact by up to 82%.

resell outgrowns

When your little one outgrows their favourite mini mioche piece, we highly encourage you to re-list your goods for sale in your local community marketplaces and parent groups. Our garments have an average lifespan of eight years!

Buying and using preloved apparel reduces the item's carbon impact by up to 82%.

recycling at end-of-life

Did you know that 100% GOTS cotton is biodegradable? This means that our ethical basics are not only adorable, but naturally compostable. To compost your end-of-life garments, simply remove any zips or buttons, cut up the remaining fabric into small bits, and pop it in your compost bin.

think cost per wear

shop tops

make things well and ethically

shop bottoms

design styles that last

shop accessories

✌️ minis are messy.our clothes are clean.

Kids fashion is a dirty business. We've been cleaning it up since 2008.

We ethically manufacture right here in Canada with sustainable textiles and AZO-free dyes. We are proud members of 1% for the Planet. Our goal? Helping you create an incredibly cozy, non-toxic closet that the whole family is going to love.

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